How Etopia Helped Asmodee Build the Right Amazon Team
CLIENT: ASMODEE
Who is Asmodee?
Asmodee partners with top independent and national retailers across the UK and Europe, supported by a standout marketing approach that includes an industry-leading demonstration programme.
As part of the global Asmodee Group, their footprint spans key markets in Europe, North America, South America, and Asia.
Their mission is to harness the narrative power of games, creating immersive experiences that follow players through life and across media.
We worked alongside Asmodee to navigate Amazon’s complex landscape, building tailored strategies that unlock growth and keep their stories alive on the world’s biggest retail stage.
The Challenge:
Asmodee is a global leader in the games industry with a strong Amazon presence.
With a shift to Pan-EU operations, it became clear they needed an internal team built specifically for Amazon.
But they didn’t just need talent.
They needed the right skills, structure, and strategic mindset to succeed across complex regional markets.
Etopia’s Approach:
We supported Asmodee in identifying what their Amazon team should look like – from skills and structure to the people behind it. Our focus wasn’t just on hiring. It was on building capability that could drive growth long-term.What We Did:
- Defined the key skill sets and structure needed for Pan-EU Amazon success
- Led recruitment for a specialist role with deep marketplace experience
- Advised on Amazon commercial terms to better align with strategic goals
- Following EU success, replicated the model in the USA
