Amazon Agency for ​​Global Brands 

The Amazon agency that thinks like your brand

Built by former Amazon and brand-side operators, we audit, manage, and grow your Amazon presence as part of your broader retail strategy, not in isolation from it.

Woman in a white blouse typing on a laptop at an outdoor cafe table with a notebook and pen.
Woman in a white blouse typing on a laptop at an outdoor cafe table with a notebook and pen.
Woman in a white blouse typing on a laptop at an outdoor cafe table with a notebook and pen.
Woman in a white blouse typing on a laptop at an outdoor cafe table with a notebook and pen.
we work with world's top companies
The Problem

You sell on Amazon. But is Amazon working for your business?

Tailored

Your strategy isn’t tailored to your brand.

More spend, more campaigns, more SKUs. Nobody's asked whetherthat'sthe right move for your overall retail mix.

01
Money

You’re worried that you're leaving money behind.

The growth is... fine. But somewhere in your catalogue, there are missed opportunities costing you revenue every month.

02
Fire

You want an agency as hungry as you are.

You want a partner that doesn’t treat green status updates and polished slide decks as a win and will proactively find new opportunities.

03
How we work

Amazon expertise in the context of your full business

Woman in a white blouse typing on a laptop at an outdoor cafe table with a notebook and pen.
Our founder Asha Bhalsod spent four years at Amazon before managing ecommerce at Tomy UK and Melissa & Doug.
Strategy & Consultancy
We Think Like a Brand, Not Just an Amazon Agency

Most Amazon agencies optimise Amazon in a silo. We start by understanding your full retail strategy: margins, channel mix, brand positioning. Sometimes the right Amazon move is to spend less, not more. We'll tell you that.

Account Management
Every Engagement Starts With a Diagnosis 

We don't pitch a package on the first call. We offer a structured audit: your sales data, ad performance, content, operations, and competitor positioning. The audit tells us (and you) what to fix first and what to leave alone.

Amazon Advertising
Deep Amazon Expertise Across the Whole Team

We’re former Amazon employees who understand how vendor managers think and which operational levers move results. AMC certified & Amazon Ads Verified Partner.

Quotes
In a few short months, Etopia found and fixed the issues that had stalled our business. They completely turned around our momentum.
Holly Lackey
Director of Marketing & Licensing UK & Europe at Basic Fun
Quotes
Etopia's audit was the critical first step. They unpacked where we were going wrong and propelled our Amazon business.
Karen Athill
VP Sales EMEA, Funko 
About Us

Built by People Who’ve Sat in Your Chair

Asha Bhalsod spent four years at Amazon before managing ecommerce for brands like Tomy UK and Melissa & Doug. She founded Etopiain 2019 to give brands the kind of Amazon partner she wished she'd had: one that understood the full business, not just the platform.

Today the team includes multiple former Amazon employees across advertising, vendor management, and operations. Between them, they've managed Amazon strategy for dozens of brands across 18 categories in EMEA.

Amazon Icon
Amazon Ads Verified Partner
Check Mark
AMC Certified
Prize Ribbon
2025 Amazon Ads Partner Awards Semi-Finalist
FAQ

Common Questions

We already have an Amazon agency. Why switch?

You don't have to. The audit works as a second opinion. We'll tell you what's working and what isn't, and you can decide what to do with that information. Some clients use the audit to hold their existing agency to a higher standard.

Do you only work with Toys brands?

No. We started in Toys because of Asha's background, but today we work across health and beauty, home appliances, beverages, consumer electronics, and more. Our approach is category-agnostic.

Do you only work with brands in Europe or EMEA?

While Etopia started in the UK supporting brands selling across Amazon in Europe, we have expanded to support global brands selling across EMEA, the United States, Canada, and the Americas. We have helped numerous brands scale across the EU and globally and offer tailored launch strategies for EU and Global Expansion.

How is Etopia different from other Amazon agencies?

Most Amazon agencies optimise Amazon metrics in isolation. We build your Amazon strategy around your wider business goals: margin targets, channel mix, brand positioning. Our team includes former Amazon employees who understand how the platform works internally, and our founder spent years on the brand side before starting the agency.

What happens after the audit?

You own the deck and the recommendations. Most clients engage us to execute the strategy through advertising management, full account management, or ongoing consultancy. But the audit is a standalone deliverable with no obligation.

Which Amazon markets do you cover?

We manage accounts across all Amazon EMEA marketplaces, with offices in the UK and Portugal. We've run expansion strategies into EU markets and globally.

Which brands has Etopia worked with?

Etopia has worked with dozens of brands across EMEA, including Hasbro, Funko, Bandai, Glen Dimplex, Morphy Richards, Childs Farm, Polaroid, Warners, Munchkin, and Bosch. Our experience spans toys, home appliances, health and beauty, beverages, and consumer electronics.

What does your full service account management entail?

We run the day to day of your Amazon account so your team doesn't have to, across Seller Central and Vendor Central, listings, inventory, account health, and reporting. You can hand over the whole account or scale our hours up and down as your needs change. We provide weekly reports to keep you updated on our progress, and our quarterly business reviews (QBRs) serve as deep dive strategy sessions.

We need someone to manage the day-to-day of our Amazon Ads. Can you help us?

Yes! Our Sponsored Ads and DSP specialists build and manage campaigns using Amazon Marketing Stream and Amazon Marketing Cloud, so spend goes to the audiences and placements that return profit. We share results weekly and deep dive into strategy during our quarterly business reviews (QBRs) to ensure you're ad spend is contributing the most it can toward your overall business goals.

Resources

From the blog