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As more businesses shift their trading to e-Commerce marketplaces, understanding the cost to serve each marketplace is critical. In the early days of trading with Amazon, the primary goal was selection – they wanted your entire catalogue ranged online. With minimal terms and limited costs, Amazon was probably the most profitable account for many toy companies at that time. Now Amazon cares more about its Net PPM. While you may have a strong command of your negotiated coop terms and advertising costs, other Amazon-specific costs may be more challenging to track and minimise.
Whether you intend to go with FBA (Fulfilment by Amazon) or not – we can assist and advise on logistics and fulfilment as well as analyse sales trends over time and forecasting future product demand (essential if clients are using FBA).
Like in any other business, e-Commerce carries its own laws and policies. These may range from marketing policies on Amazon to how to pay taxes. Etopia will advise you on the best practices that will save you from violating policies. We will also give you deeper insight into laying concrete strategies to combat stiff competition, and manage pricing strategies and feedback, to name a few.
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Etopia is a Management Consultancy Registered in England and Wales No: 12131214
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