From Flatlining on Amazon to #1 in Category - Without Changing the Product
CLIENT: HAPPPY PUZZLE COMPANY
Who is Happy Puzzle Company?
Happy Puzzle Company, formerly known as The Happy Puzzle Company, brings over three decades of expertise crafting award-winning puzzles, games, and challenges that delight families and schools alike.
With a catalog of 300+ unique, multi-award-winning products, they’ve built a reputation for combining fun with brain-boosting play.
They’re not just about entertainment. Happy Puzzle leads the way in educational games tailored for schools and children with special learning needs like dyslexia and dyspraxia. Partnering with over 13,000 UK schools, they bring engaging workshops and puzzle parties that challenge and inspire kids of all ages and abilities.
Their mission? To promote family play and develop thinking skills while creating genuine happiness. Our work together focuses on translating that passion into smart Amazon growth – unlocking new opportunities and turning challenges into wins.
The Challenge:
One of Happy Puzzle Company’s best-performing products was a hit across major retail channels.
But on Amazon, it struggled.
Despite investing in promotions and review generation, sales lagged.
Visibility was low.
Conversion was weaker than expected.
This wasn’t a product problem: it was a channel problem.
Etopia’s Approach:
We got under the hood of the Amazon account and did what we do best – diagnose, refocus, and rebuild.
We created a clear strategy to drive discovery, boost conversion, and target new-to-brand customers using data-backed insights.
What We Did:
- Strengthened the retail basics to ensure the product was retail-ready
- Built a keyword-driven ad strategy focused on consideration and acquisition
- Optimised content and creative for conversion, not just compliance
- Shifted ad spend to high-opportunity areas with room to grow
