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From £16k in 9 Months to £160k:
How Imagination Games Unlocked Peak-Season Sales

CLIENT: IMAGINATION GAMES

Who is Imagination Games?

Imagination Games creates innovative, family-friendly games and puzzles designed to spark creativity, connection, and joy across all ages.

With a global reach and a knack for refreshing classic concepts with modern twists, they bring engaging, social play experiences to homes and retailers alike.

Our work with Imagination Games focused on turning a slow start into a rapid growth story by optimising their Amazon presence with smart listings, targeted advertising, and seasonal promotions – proving that even great products need a sharp strategy to shine on Amazon.

The Challenge:

In early 2024, this client in the adult games category launched on Amazon with big goals but slow results.

Despite a solid catalogue, the account had no clear strategy. Visibility was poor.

Advertising was minimal.

By the end of Q3, they had only £16.7k in sales.

Their £200k target looked completely out of reach.

Etopia’s Approach:

We implemented a focused plan built around one goal: making Q4 count.

The strategy covered three critical areas: product visibility, price positioning, and performance marketing.

What We Did:

 

  • Listing Optimisation
    Rewrote content and infused high-volume keywords to boost discoverability.
  • Competitor Benchmarking
    Researched the category and repositioned pricing and messaging to match market expectations.
  • Advertising and Promotions
    Rolled out a structured calendar tied to peak periods, from Black Friday to Christmas.

The Result:

In Q4 alone, the account generated £160k in sales.
December hit £88k.
From September to December, sales grew by 429%.
The brand came within touching distance of their annual target, all within one quarter.
That’s what happens when you combine smart optimisation with timing that matters.