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By analysing the complete product category, you can significantly improve your performance on Amazon. At the bare minimum, your Amazon Marketing strategy needs to take listing optimisation, keyword research, and reviews into account. If you want to achieve success with advertising, optimising how all of these elements work together, is vital.
If you want to develop a winning ad strategy you need to take advantage of every tool in your toolkit and use them correctly. We will analyse your goals against all Amazon ad types (including Sponsored Product, Sponsored Brand, and Sponsored Display Ads) to come up with the right mix of strategies to fit your business.
The goal is to make your brand unforgettable, enable you to gain market share and set you up to dominate the category. We begin by analysing existing campaigns, establishing best practices, and focusing on getting your Total Advertising Cost of Sale (TACoS) down. We then focus on refinement and return on investment. A custom-designed Amazon marketing campaign delivers value, connects with your target market, and is refined and improved upon regularly and consistently.
We take a holistic approach to creating your e-Commerce marketing campaigns. We know that your products are unique to your company and should be treated accordingly. Our experienced team focuses on collaboration, competitive research, and marketing strategy to understand your unique client base and what drives their purchasing decisions. Our goal is to provide your business with an unfair e-Commerce advantage that focuses on a multi-channel and researched backed approach that will raise the bar for your e-Commerce sales.
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Etopia is a Management Consultancy Registered in England and Wales No: 12131214
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