The Challenge
A well-known toy brand, which has been trading with Amazon for many years, hadn’t experienced growth with their online channel in line with market trends. Etopia were recruited to analyse current performance and to unlock profitable growth.
Etopia worked with the brand across Europe and helped to fine-tune their strategy. They wanted to increase their sales, glance views, and conversion through their most popular brands.
How Etopia Helped
During the first phase, Etopia’s focal point was evaluating the business and defining strategic direction. Etopia created a strategic roadmap with a priority list of actions that would quickly enable the business to see increased growth. Strategies that were implemented ranged from the correct use of the Born to Run programme through to correct investments into Amazon Advertising.
Thereafter Etopia helped train resources on the ongoing changing Amazon ecosystem and how to maximise sales on the Amazon platform.
As part a strategic partnership, Etopia implemented ongoing support mechanisms, and facilitated Amazon troubleshooting. Etopia also helped with quarterly reviews on Amazon Advertising to evaluate current performance and help steer their strategic approach.
Etopia helped to understand what the correct investments are required to grow profitability with Amazon. By facilitating relationships with Amazon, the toy brand now invests in the AVS programme which has aided growth.
Outcome/ROI
Etopia’s recommendations enabled our client to work correctly with Amazon rewarding them with a 120% increase in revenue within Year 1. After 3 years of a strategic partnership with Etopia, Amazon business growth increased by an incredible 800%.
You’ve been fantastic and really flexible in an incredibly difficult and challenging market. I knew we needed to make a change to our business to start to harness the power of the eCommerce environment. Fortunately we started this process before the COVID crisis hit and thank goodness we did! We have massively benefited through Asha and her team’s expert knowledge and are now in a much stronger position to meet the demands of this constantly evolving market. From my experience if you think you need to change you’re almost certainly right! Don’t delay as once you have changed you’ll have wished you had done it much sooner. Asha and her team are the perfect companions to help you navigate this change.
Managing Director
