The Challenge

Our client had a mature Amazon business and as they moved to a PAN EU model, they needed help with driving sustainable growth on Amazon across the Pan EU market. They had offices in every Amazon EU market and this created complexity with their structure.

How Etopia Helped

Etopia was recruited to do an e-Commerce landscape audit and identified that they lacked an e-Commerce team at their head office. They also needed insight into analytics to drive decisions. As part of our audit, we determined that our client had to invest in Amazon advertising.

Etopia was instrumental in the recruitment of their e-Commerce team, and we addressed inefficiencies in analytics. We provided support with trading terms negotiations and did long-term business planning. We also helped to manage their Amazon advertising content.

Etopia became an extension of their business and helped streamline their operations. We also became a trusted agency partner. Because we understood how vital a brand-first approach was for them, we were able to help build a 3-year e-Commerce Strategy Plan.

Outcome/ROI

Our client is doing very well on Amazon, and we have helped them with a successful launch of one of their major brands in October 2020:

• Product range were ranked #28 on Amazon’s Kids Toy Figure Playsets bestseller list
• Product range appeared in the Top 300 000 searches on Amazon
• They were in the Top 40 bestselling toys in France, Italy, and Spain
• They were in the Top 100 bestselling Fashion Dolls across all European Amazon markets

I really enjoyed working with Asha. She is an amazing mix of knowledge and positive energy. We got from her the direction to reach the next level in our Amazon EU Business. From identifying business opportunities, to creating an all-encompassing strategy, to building an e-Commerce team, Asha was the driving force behind it. She inspired everyone in the team and her contribution added incredible value to the bottom line!

Chief Marketing Officer