The Challenge

Our client partnered with Etopia to specifically work on their iconic children’s brand to amplify the brand marketing and to boost advertising impressions and reach. We rolled out the brand to 6 markets across Europe by applying best practice learnings from the US and massively impacting advertising reach through sponsored brand campaigns and DSP.​

How Etopia Helped

We created an overarching e-Commerce strategy for the brand to streamline rollout across 6 marketplaces including a Brand Store & A+ strategy​. We created and implemented an Amazon Advertising Strategy focusing on the US and subsequently filtering down efforts and key learnings to the UK & Europe​. We provided training to their team on Advertising terminology, global & category trends, highlighting long-term strategic direction. Etopia also steered advertising campaign focus to brand protection, category targeting and search term targeting​.

Outcome/ROI

Our client achieved great success in their US DSP campaign by boosting impressions over 300% with less than 20% brand ACOS​. US Brand Search Term volumes increased from 40k in June ‘22 to 84k in Dec ’22 and UK volumes increased from 2k in June ‘22 to 6k in Dec ‘22​.