The Challenge

Our client had a range of products listed on Amazon but was not sure if their listings were fully optimised. They wanted to identify the areas where their listings were lacking and improve their product performance on Amazon. They approached Etopia to conduct a full-scale audit of their product range and determine whether their listings were optimised to their full potential.

How Etopia Helped

Etopia started by conducting a thorough audit of their product range on Amazon. The audit revealed that their listings were not optimised to their full potential. Etopia then created a playbook detailing the Amazon Brilliant Basics for content optimisation and a gold standard for Amazon advertising.

Next, Etopia conducted a content optimisation workshop to highlight current good and bad practices and offered recommendations on how to improve performance. Etopia also conducted an advertising workshop to train company staff on advertising terminology, campaign setup, and sharing recommendations on how to improve performance.

To ensure smooth collaboration between our client and their partner, Etopia defined a clear plan outlining Amazon advertising roles between the two companies. This ensured that both companies knew their roles in Amazon advertising and could work together to accelerate their growth on Amazon.

Outcome/ROI

Thanks to Etopia’s work, our client was able to equip their partner, to accelerate their continued growth on Amazon. The implementation of best practice standards and the clear plan outlining Amazon advertising roles between licensor and licensee resulted in improved performance on Amazon.

Overall, the work done by Etopia helped to optimise their listings on Amazon and achieve better ROI. The content optimisation workshop and advertising workshop helped to improve their Amazon advertising knowledge, leading to better campaign setup and performance. The clear plan outlining Amazon advertising roles ensured that both companies were on the same page and could work together effectively.