Week 1 of Amazon AVN Office Hours hosted by Reason Automation for the 2025-26 negotiation season.Our expert this week was Asha Bhalsod from Etopia Consultancy.

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Top Questions:

  • Is there a point when profitability overrides sales velocity in Amazon's retail formula?
  • How should a sales leader think about holding back selection from Amazon?
  • Many channels don't take your products unless it's on Amazon first. How can we overcome this?
  • In Europe, how can a brand leverage 3P migration in their 1P vendor negotiation?
  • Going into 2026, are there any types of investment Amazon is prioritizing more than others?