Case Study

How Etopia Helped Asmodee Build the Right Amazon Team

Designed and hired their Pan-EU Amazon team, then scaled the model to the US.
Strategic Consultancy & Vendor Negotiations

Who is Asmodee?

Asmodee partners with top independent and national retailers across the UK and Europe, supported by a standout marketing approach that includes an industry-leading demonstration programme.

As part of the global Asmodee Group, their footprint spans key markets in Europe, North America, South America, and Asia.

Their mission is to harness the narrative power of games, creating immersive experiences that follow players through life and across media.

We worked alongside Asmodee to navigate Amazon’s complex landscape, building tailored strategies that unlock growth and keep their stories alive on the world’s biggest retail stage.

The Challenge

Asmodee is a global leader in the games industry with a strong Amazon presence.

With a shift to Pan-EU operations, it became clear they needed an internal team built specifically for Amazon.

But they didn’t just need talent.

They needed the right skills, structure, and strategic mindset to succeed across complex regional markets.

Asmodee

Etopia’s Approach

We supported Asmodee in identifying what their Amazon team should look like – from skills and structure to the people behind it. Our focus wasn’t just on hiring. It was on building capability that could drive growth long-term.

What We Did

  • Defined the key skill sets and structure needed for Pan-EU Amazon success
  • Led recruitment for a specialist role with deep marketplace experience
  • Advised on Amazon commercial terms to better align with strategic goals
  • Following EU success, replicated the model in the USA

The Result

Asmodee built a high-performing in-house team and saw exponential growth in Amazon sales.

With the right structure in place, they were set up to scale globally – not just survive the complexity of Pan-EU.

People first. Strategy-led. Built to grow.

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