From Brand-Only Ads to +111% Growth

Who is Bandai EU?

Bandai Europe drives innovation and fun with beloved brands that capture imaginations from kids to collectors.

As part of the global Bandai Namco Group, they bring Japanese creativity and pop culture influence to European families through products like Tamagotchi, Gundam, and Pac-Man.

With a strong commitment to quality and heritage, Bandai Europe continually adapts to evolving markets. Our partnership focused on unlocking new Amazon growth opportunities by combining deep category insight with strategic advertising to boost brand presence and sales across multiple European markets.

Etopia’s Approach

We restructured the advertising strategy to reach new customers.

Instead of only targeting those who already knew the brand, we built a full-funnel plan to capture interest during the consideration phase of the buyer journey.

What We Did

• Shifted ad spend to broader, non-branded and competitor search terms
• Expanded exposure through Sponsored Products, Sponsored Brands, and Sponsored Display
• Balanced promotion across key models, not just Tamagotchi UNI
• Created a more discoverable and visible brand presence across the toy category