The Situation
Callaly was recognised by Amazon as an innovative challenger brand and invited to join the Amazon Launchpad programme. While the opportunity provided access to Amazon's startup initiative, the business needed the expertise to successfully launch and scale on the platform. Amazon Launchpad is designed to help emerging brands accelerate growth through enhanced visibility, marketing support and access to Amazon's fulfilment network.
With no established Amazon operation in place, Callaly required a complete end-to-end launch strategy that would create a strong customer experience from day one and provide the foundations for long-term growth.
