From Stagnant Sales to 800% Growth

Who is Bandai UK?

Bandai UK lives by its mission: Dreams, Fun and Inspiration.

As part of the global Bandai Namco Group, they blend boundless creativity with a proud Japanese heritage to create toys that ignite imaginations worldwide. Their ‘Made with Japan’ ethos honors tradition, pop culture, and innovation all at once.

From iconic brands like Tamagotchi, Gundam, and Pac-Man to successful third-party licenses, Bandai UK is a true leader in children’s toys and interactive entertainment. Based in Richmond Upon Thames, they’re shaping the future of play and pushing the boundaries of what fun means.

Our partnership taps into this spirit, driving Amazon strategies that capture Bandai’s unique energy and unlock meaningful growth in a fiercely competitive marketplace.

Etopia’s Approach

We started with a deep dive into Bandai’s current performance, identifying missed opportunities and areas where their Amazon strategy had stalled.

We built a clear roadmap focused on unlocking fast, profitable growth.

This wasn’t about short-term wins. It was about fixing the foundation and building a scalable plan for the future.

What We Did

• Created a tailored Amazon growth roadmap
• Optimised use of the Born to Run programme
• Launched strategic investments in Amazon Advertising
• Facilitated AVS onboarding to unlock support from Amazon
• Delivered team training and troubleshooting support
• Set up structured quarterly performance reviews