Imagination Gaming | Etopia Case Study

Who is Imagination Games?

Imagination Games creates innovative, family-friendly games and puzzles designed to spark creativity, connection, and joy across all ages.

With a global reach and a knack for refreshing classic concepts with modern twists, they bring engaging, social play experiences to homes and retailers alike. Our work with Imagination Games focused on turning a slow start into a rapid growth story by optimising their Amazon presence with smart listings, targeted advertising, and seasonal promotions – proving that even great products need a sharp strategy to shine on Amazon.

The Challenge

In early 2024, this client in the adult games category launched on Amazon with big goals but slow results.

Despite a solid catalogue, the account had no clear strategy.
Visibility was poor.
Advertising was minimal.
By the end of Q3, they had only £16.7k in sales.
Their £200k target looked completely out of reach.

Etopia’s Approach

We implemented a focused plan built around one goal: making Q4 count.

The strategy covered three critical areas: product visibility, price positioning, and performance marketing.

What We Did

‍Listing Optimisation
Rewrote content and infused high-volume keywords to boost discoverability.

‍Competitor Benchmarking
Researched the category and repositioned pricing and messaging to match market expectations.

‍Advertising and Promotions
Rolled out a structured calendar tied to peak periods, from Black Friday to Christmas.

The Result

In Q4 alone, the account generated £160k in sales.
December hit £88k.
From September to December, sales grew by 429%.
The brand came within touching distance of their annual target, all within one quarter.
That’s what happens when you combine smart optimisation with timing that matters.

From £16k in 9 Months to £160k

Who is Imagination Games?

The Challenge

Etopia’s Approach

What We Did

The Result

Contact us

Let’s Connect